Always interested to see how platforms and services use video to better communicate new features and capabilities.  Puts technology into context.  Good lesson for other brands in how to use social media to communicate what new thing or message you are bringing to the table without having to create a lengthy bullet list and typical press release.


Twitter is getting a major design and experience overhaul across its native and web apps. You can watch the promo above or check out more information about all the changes.

One thing I don’t know yet is whether Loren Brichter, the developer behind the original and groundbreaking Tweetie app that Twitter bought, had anything to do with this re-imagining of Twitter’s experience.

A really big change is an expansion of the “Activity” tab Twitter added to its web app a couple months back. For example, the @Mentions tab has become @Connect, and it can show more activity such as when others retweet or favorite your tweets, in addition to good ol’ mentions.

The new Discover tab integrates Twitter’s little-known Stories feature, makes it easier to find interesting users and hashtags, and gives you a unified search box for manually entering usernames or hashtags to learn more about them.

Overall I really like it, and it should go a long way to helping new users understand how Twitter works and find relevant users and topics to follow.