Brand mascots became popular in 1950s with TV advertising and are coming back stronger than ever, through social media.  Even the Ad Council has been utilizing mascots through social media.  Currently Smokey Bear is the face and voice of his own Facebook and Twitter pages.

“Today, social media is giving marketers a whole new playground to test and nurture mascots. “I think the web is going to [bring] a heyday for creating new characters and stories,” Carol Phillips, president of consulting group Brand Amplitude said.”  Read the full article here.

New features on Google Analytics let companies tell Google what goals they want to achieve.  Google will not only show how many visits are coming from social networks, but how many of those visits will go towards your company’s goals.  Read the full article here.

Newsweek’s Mad Men retro issue has old advertisements including a special Smokey Bear ad.  Check out all the different ads and vote for Smokey here:

You can vote as many times as you want.  Share with your friends and let’s get Smokey’s ad to the top!

Nonprofits- don’t forget about blogging! Although social media sites like Twitter and Facebook serve their purpose, blogs can be a powerful tool for sharing ideas and building communities!  Read the full article here.


HelpGood, the Ad Council and none other than Smokey Bear will be making their debut appearance at SXSW Interactive.  The Core Conversation entitled “Smokey Bear Tweetup” will focus on Smokey Bear’s social media campaign and best practices.

The discussion will focus on topics such as how staying in character is critical for fan interaction and how social media gave an opportunity for Smokey’s brand to reconnect with a new digital generation.

The session will be held at SXSW in Austin, TX in the Austin Convention Center.  It will be held on March 9th from 5:00-6:00 PM in the Intercontinental Stephen F. Austin Assembly Room.

Here’s the full press release about the SXSW Core Conversation.

Another Friday, another Smokey meme.

Smokey Bear Statue

In support of USAID’s FWD Campaign, which brought awareness about the Famine, War, and Drought in the Horn of Africa, HelpGood led a variety of social media tactics across multiple networks including Facebook, Twitter, and Youtube.  The efforts leveraged resources from USAID and the Ad Council as well as from their partners, allies and agencies.

In particular November 9th, 2011 became a focus of the campaign and dubbed “FWD Day”.  Its goal was to generate over 13 million shares across the social media platforms, equal to the amount of people in the Horn of Africa impacted by the crisis.

Total there were more than 117 million shares generated around FWD Day:

  • On FWD Day alone, 15 million people were reached on Twitter, generating over 50 million impressions and over the three-day period a total of 18 million people were reached on Twitter, generating over 51 million impressions.
  • Nearly 50 million Facebook fans across more than 70 public pages mentioned the campaign, which doesn’t even include private pages.
  • Celebrities from film, music, TV and the arts like Mia Farrow, Eliza Dushku, Mandy Moore, Monique Coleman and Lupe Fiasco, mentioned the campaign to their fans.
  • More than 40 videos were made garnering over 650,000 video views in just the first few hours of FWD Day, featuring viral video stars like Brittani, Lisa Nova, and the “Chocolate Rain” guy as well as comedy troupes from Barely Political, The Second City, and Funny or Die.
  • World music artist Angélique Kidjo even made a video in support of the campaign and two songs were composed by fans.
  • More than 30 blog posts with a reach of over 1.1 million people.

Overall the campaign was hugely successful, far exceeding the goal of 13 million shares.  Before the campaign started, the issue wasn’t widely known or talked about.  We now have the world’s attention.

For Valentine’s Day, our client Bedsider, a free online birth control resource, and the Ad Council, released their new Confessions application for Facebook.  The app allows people to share their most embarrassing and entertaining sex fails either publicly or anonymously.

HelpGood helped set up a titillating fangate using the Buddy Media platform to encourage people to become fans of Bedsider and “get under the covers” to receive exclusive content.

HelpGood has been using fangates in many of our Facebook marketing efforts to entice visitors to convert into fans. Just remember that a fangate is an opportunity to connect.  Spyder Trap points out that “if a new visitor is interested enough in your company, restaurant or organization to get to your Facebook page wouldn’t it be nice to remind them to “like” the page in order to continue to stay connected?”

The app was created as part of Bedsider’s ongoing campaign to prevent unplanned pregnancies in women. This app will remind women that despite these awkward #sexfail stories, they would never give up on sex and they shouldn’t give up on birth control either.

Read the full press release here.

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