Posted by: In: Uncategorized 28 Nov 2011 Comments: 0 Tags: , , ,

The Value of “Influentials” to Your Nonprofit


It’s Movember, the annual celebration when men grow moustaches in order to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.  HelpGood joined the bandwagon because we like how the simple act of growing a moustache can be disruptive.  Everywhere we go, people ask “what’s with the stache?” prompting direct conversation around the cause, exactly what social media aims to do.

It’s hard enough for the big brands to get noticed so non-profits have to work extra hard to be disruptive.  Or just a little provocative.  This (NSFW) video, featuring model Rhian Sugden, works hard at making sure men understand how important it is to take care of their health.  Yes, it’s a little raw and dirty, but sometimes you gotta play a little raw and dirty to get noticed.  For the UK charity Male Cancer Awareness Campaign.

How can you resist that face?!  A bunch of funny new videos just launched from The Shelter Pet Project asking that you please make your next pet a shelter pet.

Most Tumblrs post photos of animals with lol, cute, omg, adorable tags, but we’re trying to draw attention to an issue that actually has a serious note to it.

There are more than 78 million dogs and 86 million cats living in American households. Although the percentage of pets in homes that were adopted from animal shelters and rescue groups has risen from 27 to 29% in the last two years, we’ve still got some work to do.

We’re hoping you’ll help tip the scales. It’s easy!  Just tumble this post, heart it, add a note or share a video with a friend


The Shelter Pet Project is a campaign from The Ad Council, The Humane Society of the United States and Maddie’s Fund.  HelpGood is helping spread the word via social media in hopes that you know…

A person is the best thing to happen to a shelter pet. Be that person and adopt.

Did you know that in the U.S. each year, 1 in 10 pregnancies among unmarried young women 20-29 are unplanned? That’s one of the highest rates in the developed world. The consequences of unplanned pregnancy include fewer opportunities to complete education or achieve other life goals, and increased health and social risks for mother and child.

The Bedsider campaign is all about helping women find a method of birth control that’s right for them and stick with it.  Featuring a montage of relatable and funny “sex mishaps,” the television ads conclude with the line “You didn’t give up on sex. Don’t give up on birth control either.”

Here’s the press release:
An embeddable widget shows where to get free birth control
And there are lots of fun videos too

HelpGood is helping to promote the campaign in social media.  If you’re a blogger and want some help sharing the campaign with your readers, let us know.

So far the FWD campaign has been going strong with 10/26/11 being the largest social media day ever for USAID.

  • 6 Million impressions in one hashtag alone #askFWD
  • 30 Million Twitter impressions
  • 100,000 post views
  • 3,000 comments and likes on Facebook
  • 100 leaders and social media influencers
  • 60 partner organizations
  • Celebs – Ashley Judd, Mia Farrow, Anthony Bourdain and Mandy Moore
  • YouTube is launching a branded channel to share their video featured on the home page
  • Corporate partners like Twitter, Facebook, Yahoo, GOOD, PopSugar, Seemless and Verizon

And that’s just the start.  Tomorrow, 11/9/11 has been dubbed FWD Day.  Please forward the facts by sending the url to a friend. Our goal is lofty: 13 million shares.  That equals one share for every person impacted by the crisis in the Horn of Africa.

Watch the FWD campaign livestream announcement at Ad-Tech featuring Peggy Conlon of the Ad Council and Rob Greenberg of R/GA for the full campaign brief.

HelpGood is the social media agency on the FWD campaign.

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Building a Facebook Fan Page? Here’s a nice layout guide.



Facebook Fan Page GUI PSD, designed by Hike and released for Smashing Magazine.


Thanks for noticing!


Smokey Bear is full of good public outreach ideas on his website, Facebook & Twitter. Here’s a clever Halloween suggestion … Talk about integrated campaigns!

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