As part of the campaign to commemorate the Ad Council’s 70th birthday, HelpGood developed a “Rosify Yourself” application that lives on the Ad Council’s Facebook page. Since 1942, the Ad Council has been creating memorable campaigns aimed at improving the lives of the American people. With the Facebook app, fans of the Ad Council can upload a photo of themselves and insert it into the iconic “Rosie the Riveter” poster, thus becoming riveters for social change.
After fans have created their own Rosie the Riveter poster, they are able to share it to their wall on Facebook, save the image to their computer, and even print out a copy. The app already made an appearance on the Today Show with Matt Lauer and Ann Curry being Rosified. There was actually a real live Rosie on the Rockefeller Center plaza along with Smokey Bear and McGruff the Crime Dog.
HelpGood designed and developed the app in Adobe Flash and integrated into the Ad Council Facebook page using Buddy Media’s iFrame sapplet. HelpGood also installed a Rosie themed page fangate which encourages people to like the page to get more exclusive content.
You can find the full press release here.