A Better Balance promotes equality and expanded choices for women and men at all income levels so they may care for their families without sacrificing their economic security. HelpGood helped the organization develop a new digital marketing strategy for the advocacy group. This included implementing the marketing strategy, resulting in a big win in real-time — paid family leave for all New Yorkers! We then trained the internal team to execute and “own” the strategy independently, with a plan to revisit it on a regular basis to ensure the organization stayed mission-focused and continued to refine its communications and meet constituent needs.