Project Description

Here's to strong women. May we know them. May we be them. May we raise them. -Unknown.

About Face equips women and girls with tools to understand and resist harmful media messages that affect self-esteem and body image. The organization was looking for help in conducting an audit of its current approach to digital outreach and developing a new strategy going forward. HelpGood developed an actionable digital marketing strategy and provided a path for the internal team to execute and regularly reshape the strategy in a way that met the capabilities of this small nonprofit.