Project Description

Woman skydiving


Did you know blind people like to take selfies, too? We do, and we’re sharing them across social media to help you change the way you see blind people.BlindNewWorld is a blind accessibility awareness campaign sponsored by the Perkins School for the Blind. We had the honor of leading their digital strategy from launch in May 2016 to July 2018.

HelpGood built a new community of 80,000 people passionate about building a more blind-friendly world. We kept the community engaged by balancing fun —  Helen Keller trivia giveaways and live streams with blind gamers —  with resources on how to include blind people at work, in your community or home.

HelpGood also managed an army of BlindNewWorld social influencers to wear our t-shirts and help spread the word.

Christine Ha wearing a Blind New World t-shirt holding a mobility cane.