Project Description

Cannes Lions, Emmy, Mashies, Facebook Studio Awards, Clios — these are just a few of the accolades the Love Has No Labels campaign has received since the launch in February 2015. We’re proud to have worked with the Ad Council and R/GA on this award-winning effort to promote diversity and inclusion. The PSA has 228 million views and counting!

HelpGood led the social media strategy and kept the Love Has No Labels community engaged through multiple campaign pushes. Our social content carried on the message of the PSA, challenging the community to rethink bias and embrace diversity.

Our Thanksgiving content went viral on Facebook, Twitter and Instagram with over 1.3 million in organic reach. We kept the conversation going with the #LoveHasNoLabels hashtag, reaching an average of 1 million every week.