HelpGood developed and ran an online user generated content contest to encourage, educate and inspire young adults (18-25 years old) to step up and support friends and family they know are experiencing a mental health problem. The winner of the contest submitted a video about how her close friend supported her through tough times.

We designed and engineered both the frontend and backend section of a new microsite for the Substance Abuse and Mental Health Services Administration (SAMHSA) and The Advertising Council as an extension of the public service advertising (PSA) campaign for Mental Health Recovery called “What a Difference a Friend Makes.”