We United the United Way Online
HelpGood worked with United Way Worldwide’s National office to help engage 1,200 local chapters through digital outreach and social strategies. Mobilizing partner organizations to leverage their networks and disseminate brand content was a big goal for the United Way and we developed their content marketing roadmap, working with a variety of partners. HelpGood built the platforms, laid the groundwork and streamlined the efforts to make it happen. We were then asked to help craft the nonprofit’s mobile giving strategy and implementation.