The FWD campaign by USAID and the Ad Council raised awareness about the famine, war, and drought threatening millions of lives in the Horn of Africa.  For the campaign, HelpGood tapped the silly “Arnold Speaks” YouTube webseries and produced a video where an animated Arnold Schwarzenegger pontificates about the crisis.  We were able to use this animated original content to drive social media views and engagement which resulted in over 25,000 views for this video alone as part of the FWD campaign that drove over 100 million impressions.