For the Ad Council and the US Olympic Committee, HelpGood managed the strategy for a social media marketing campaign across Facebook, Twitter and other social media platforms targeting millennial athletes. Play Asterisk Free was an integrated campaign with fun videos and activation efforts on college campuses. We created a Facebook app where athletes could pledge to stay steroid free as well as enter a sweepstakes giveaway that we managed.  The campaign engaged thousands of millennials in an issue few are willing to discuss openly.