HelpGood designed, animated and programmed the Disney Healthy Kids online experience, even producing and coordinating the various educational elements and teams that needed to be involved. The site contains mini-games as well as a metagame, with each section featuring a different set of Disney branded characters like Mickey, Kim Possible, Lilo & Stitch, etc. Each section appeals to a different demographic of kids in order to better help all age ranges understand the benefits of healthy eating and living. The site was trumpeted by the industry as an adept marriage of fun and education. The site played an active role in Disney Consumer Products roll-out of new branded food items and market expansion.
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