When HG Strategist, Amanda Lehner, first started using Facebook for nonprofits in 2007, she had a big selling point --“It’s practically free!" Oh how things have changed.
Dumb Ways to Die:The weirdest ad I’ve ever seen. This is a great PSA and may be one of the most effective ones ever -- fun and spot on way for Australian Metro.
HelpGood’s Michael Bellavia contributed a post to the Ad Council’s Adlibbing blog regarding memes.
Smokey Bear got a nice feature on the AOL homepage today.
Our work on the Bedsider campaign coincided with a huge increase in highly-charged, politicizing of conversation around birth control.
Another Friday, another Smokey meme.
HelpGood developed a “Rosify Yourself” application that lives on the Ad Council’s Facebook page.
Recently HelpGood released a compilation video Stuff Smokey Says, a parody of the recent popular internet video meme.
What happens when the content you produce is shared by the “opposite side”?
The funny PSAs really resonated earning great participation from bloggers helping to spread the campaign.