We wrote an article for the Ad Council’s AdLibbing blog talking about how to use social media to connect with folks who aren’t already using social media as it relates to our work on the EveryoneOn digital literacy campaign.  Seems impossible but HelpGood is doing it right now with the help of some cats.

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You Can Haz Meme

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HelpGood’s Michael Bellavia contributed a post to the Ad Council’s Adlibbing blog regarding memes and how to leverage them. In particular the post talks to how the Smokey Bear campaign has made use of memes to connect with a younger audience and spread his wildfire prevention message.

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