HelpGood just landed a new social media campaign assignment that is perfect for us, being that we’re total Internet and social media geeks and friends of nonprofits.


EveryoneOn is a national campaign powered by Connect2Compete, a national nonprofit organization bringing together leaders from communities, the private sector, and leading foundations with a goal of helping all Americans get access to free digital literacy training. There are a huge list of partners involved including nonprofits like the Ad Council and United Way as well as many for-profit companies including Time Warner, Cox, Charter and more.

In the coming weeks we’re going to be enlisting digital savvy folks to help digital newbies get online, get free computer training and find out how they can improve their lives by getting connected to the Internet.


United Way and HelpGood will be working together to promote United Way’s “LIVE UNITED” campaign. The campaign’s focus is to mobilize communities to give, advocate and volunteer to improve the building blocks of a good life and advancing the common good. Initially launched in 2008, the LIVE UNITED campaign inspires and encourages people to partner with United Way by becoming more involved in their own communities, either by volunteering, giving, or advocating for change.

HelpGood will develop an overarching strategy for the campaign to be implemented across United Way Worldwide. In addition, HelpGood will implement tactics in collaboration with the Ad Council and United Way to conduct outreach to bloggers, engage and grow United Way’s social networks across multiple platforms and to create a social media toolkit for ongoing implementation.

You can view the full press release here.


It’s Movember, the annual celebration when men grow moustaches in order to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.  HelpGood joined the bandwagon because we like how the simple act of growing a moustache can be disruptive.  Everywhere we go, people ask “what’s with the stache?” prompting direct conversation around the cause, exactly what social media aims to do.

It’s hard enough for the big brands to get noticed so non-profits have to work extra hard to be disruptive.  Or just a little provocative.  This (NSFW) video, featuring model Rhian Sugden, works hard at making sure men understand how important it is to take care of their health.  Yes, it’s a little raw and dirty, but sometimes you gotta play a little raw and dirty to get noticed.  For the UK charity Male Cancer Awareness Campaign.

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