Category: Hot Takes
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What we’re leaving behind in 2026
This is not the time to waste money or energy pursuing tactics that don’t get results or chasing metrics that just don’t matter. The state of the world is making nonprofit work hard enough as it is; let’s work smarter this year and focus on what matters most and works the best.
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AI ad creative might be a lower-cost option, but is the slop worth it?
Just because you can throw endless AI slop at the wall and see what sticks in an infinite testing loop doesn’t mean you should. While it promises to be cheap, it could come at the cost of your reputation.
