HelpGood is an agency focused on social good. We work with nonprofits, NGOs, foundations, universities, social enterprises, and corporate social responsibility teams to develop digital-first marketing, communications, and fundraising strategies that inspire action.
We focus on building a mission-driven plan with measurable objectives to build reach, engagement, conversions, and impact with a positive ROI.
Insight gathering, positioning exploration, creative briefs and evaluations, and communications impact tracking through research studies and focus groups. We use this research to provide context to the strategy we develop.
Full indexing of website, social, and other content - Determining what assets are working, what needs improvement and what should be removed or consolidated.
Crafting the positioning, messaging platforms, and visual identity that best align with your values, strengths, and audience - truly bringing your mission to life.
What stories are we going to tell? Who are we going to tell them to and how?
What platforms does it make sense to tell them on?
Marketing and Communications Strategy
We help you funnel your followers - creating awareness, engaging them, and inspiring them to: act, donate, follow, share, signup, and convert to your cause.
We craft a media plan to make sure your Google Grant, donated media, paid advertising dollars, and earned media are ROI optimized.
We create content for a real-time marketing environment that thrives on a good laugh or good information.
We produce social graphics, memes, photos, and illustrations and marry them with copywriting to make sure your social media channels, website, blogs, pitches, emails, advertisements, collateral, events, decks, and speeches are all working as hard as they can to convey your mission and activate your community.
Live action and animated videos, short form or long form, episodic series, or livestreams. Our Emmy-award winning production team has you covered.
We bring your data to life in easy to understand ways by creating infographics, marketing materials, and more.
Our code monkeys and design geeks move digital mountains using HTML5, WordPress, Drupal, and ExpressionEngine to build mobile-responsive sites.
Our UI and UX teams craft user-friendly front ends powered by backends that integrate CRMs, fundraising tools, ecommerce platforms, email marketing systems, marketing automation, and APIs like Salesforce, Blackbaud, Luminate, Raiser's Edge, Stripe, Shopify, WooCommerce, Mailchimp and more.
We also conduct user testing to ensure that what we are building delivers on the intended user stories and user flow.
We develop and run editorial calendars to make sure your social media channels -- Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, Tumblr, WordPress blogs, Musical.ly, and the long tail of niche social communities -- are integrated with your other marketing and communications. We've grown and cultivated multiple communities from zero to hundreds of thousands.
Earned Media, Paid Media, Donated Media and Owned Media - we help you get it, borrow it, leverage it, or build it.
We tap influencers in our network and leverage them for your mission. We make sure your cause is a match for their passions and then activate them to tweet, post, blog, create a video, host your event, or be an ambassador who inspires their followers to become your supporters.
We craft content that people will share, bringing your brand along for the viral ride.
Email and Mobile Marketing
We help you build and cultivate an active email list, where each email and text we help you send pushes the target segments one step closer to converting while building long-term relationships.
Partner Relationship Management
Sometimes your biggest channel is in your own backyard. Corporate sponsors, board members, foundations, major donors, media partners, and even prospects -- we help make sure you provide them all with the tools and content they need.
We manage conversations across social, mobile, and all other digital channels.
Whether it's digital events like Twitter parties, Google Hangouts, Webinars, Reddit AMAs, Livestreams, or digitally amplifying the impact of your events, galas, and walkathons, we have you covered.
We manage contests, sweepstakes, giveaways, rewards, Omaze-like experiences, and deals to inspire your community and bring in new constituents.
Paid Media Planning and Buying
HelpGood uses a data-driven approach to unlock the value in your Google Grant, your paid AdWords, Facebook, Instagram, and Twitter ads. We'll manage your A/B testing, ad formats, ad content, and optimize your budgets.
We've also successfully leveraged native advertising partners like Upworthy, BuzzFeed, Twitch, and HuffPost - these platforms can make a huge impact in building engagement.
If something is not working, we change it up fast. If something IS working, don’t worry, we will tell you ALL about it.