Category: Insights
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You should start a book club this Pride
The antidote to division and hate is empathy and understanding. This Pride month, expand your understanding of the queer community with some recommended reading!
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Instagram changed the algorithm, again
Instagram’s most recent algorithm update is rewarding original content amid the rising tide of AI slop and a whole lot of sameness.
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When is the right time to bring on a nonprofit consultant?
Have you stalled on meeting fundraising or impact goals? Is your team burnt out? This is your sign to ask for help.
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Misinformation is running rampant. Ready to do something about it?
With the spread of misinformation and disinformation reaching alarming rates, your organization can be a valuable source of truth.
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Recharging, and stepping into the new year with purpose
As we close out 2025, I keep thinking about how much this year has demanded from nonprofits. From my vantage point leading a nonprofit marketing agency, I have seen firsthand how dramatic political shifts, pressure from this administration, and the rapid rise of AI have changed how organizations advocate, communicate, and fundraise. Some of our…
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Where are nonprofits getting the most from their ad dollars?
It takes money to raise money. And that includes paid ads. Whatever size media budget you’re working with, we want to help you make the most of it.
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Is it time to pass the mic? The power of letting others do the talking.
Enabling new and different voices to deliver your organization’s message can make yours even stronger.
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Six social impact campaigns—including one from a beauty brand!—that we really, really like
We’re big believers in uplifting and amplifying the folks doing good work, whether a client or not. With so many pressing issues, there’s more than enough work to go around.
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Why and how to make LGBTQIA+ advocacy a year-round priority for your organization
Even if your organization isn’t LGBTQIA+ focused, let’s consider how everyday business practices can and should remain an expression of values, especially right now.
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The HelpGood guide to talking to your audience: speak plainly
It takes time to learn an organization’s way of speaking—time that anyone other than staff isn’t going to give up. To connect with new audiences and bring them into your world, you have to get on their level: enter Plain Language
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Is your nonprofit brat?
Elections aside, the Harris campaign presents a master class in using memes to gain traction. When done well, memes’ shareable and democratized nature can elevate unheard voices and spread messages that spur action
