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You should start a book club this Pride
The antidote to division and hate is empathy and understanding. This Pride month, expand your understanding of the queer community with some recommended reading!
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Instagram changed the algorithm, again
Instagram’s most recent algorithm update is rewarding original content amid the rising tide of AI slop and a whole lot of sameness.
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When is the right time to bring on a nonprofit consultant?
Have you stalled on meeting fundraising or impact goals? Is your team burnt out? This is your sign to ask for help.
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Misinformation is running rampant. Ready to do something about it?
With the spread of misinformation and disinformation reaching alarming rates, your organization can be a valuable source of truth.
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What we’re leaving behind in 2026
This is not the time to waste money or energy pursuing tactics that don’t get results or chasing metrics that just don’t matter. The state of the world is making nonprofit work hard enough as it is; let’s work smarter this year and focus on what matters most and works the best.
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Recharging, and stepping into the new year with purpose
As we close out 2025, I keep thinking about how much this year has demanded from nonprofits. From my vantage point leading a nonprofit marketing agency, I have seen firsthand how dramatic political shifts, pressure from this administration, and the rapid rise of AI have changed how organizations advocate, communicate, and fundraise. Some of our…
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Last-minute tips and tactics to maximize year-end fundraising
As Mariah has officially declared, “it’s tiiiiiiiiime.” The holiday, aka year-end fundraising season, is officially upon us. And just as Black Friday sales are already trickling out weeks in advance of Thanksgiving, those Giving Tuesday appeals won’t be far behind. Hopefully, you’ve been hard at work acquiring and cultivating new community members this year. Now…
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Where are nonprofits getting the most from their ad dollars?
It takes money to raise money. And that includes paid ads. Whatever size media budget you’re working with, we want to help you make the most of it.
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Is it time to pass the mic? The power of letting others do the talking.
Enabling new and different voices to deliver your organization’s message can make yours even stronger.
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Accessible web design benefits everyone, including your nonprofit
Prioritizing accessibility not only results in spaces more welcoming to people with disabilities, but spaces that are more welcoming, period. It opens your organization up to reaching, connecting with, and engaging a wider audience.
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End-of-Year Fundraising Starts Now
30% of all annual giving happens in December. If you haven’t started planning for end-of-year fundraising, now is the time, and we can help.
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Six social impact campaigns—including one from a beauty brand!—that we really, really like
We’re big believers in uplifting and amplifying the folks doing good work, whether a client or not. With so many pressing issues, there’s more than enough work to go around.
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Why and how to make LGBTQIA+ advocacy a year-round priority for your organization
Even if your organization isn’t LGBTQIA+ focused, let’s consider how everyday business practices can and should remain an expression of values, especially right now.
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AI ad creative might be a lower-cost option, but is the slop worth it?
Just because you can throw endless AI slop at the wall and see what sticks in an infinite testing loop doesn’t mean you should. While it promises to be cheap, it could come at the cost of your reputation.
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The HelpGood guide to talking to your audience: speak plainly
It takes time to learn an organization’s way of speaking—time that anyone other than staff isn’t going to give up. To connect with new audiences and bring them into your world, you have to get on their level: enter Plain Language
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How and why social media is vital to your annual fundraising strategy
End-of-year fundraising doesn’t start in the fall. It’s happening year-round through relationship cultivation. Developing a loyal audience with regular and meaningful communication underpins donor strategy, and social media is perhaps your most essential tool.
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Giving Tuesday won’t make or break your end of year fundraising—that ship might have already sailed
Giving Tuesday is right around the corner. Some of us love it. Some of us are exhausted by it. Either way, we want to help you get the most out of it now and in years to come.
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Is your nonprofit brat?
Elections aside, the Harris campaign presents a master class in using memes to gain traction. When done well, memes’ shareable and democratized nature can elevate unheard voices and spread messages that spur action
