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End-of-Year Fundraising Starts Now
30% of all annual giving happens in December. If you haven’t started planning for end-of-year fundraising, now is the time, and we can help.
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Six social impact campaigns—including one from a beauty brand!—that we really, really like
We’re big believers in uplifting and amplifying the folks doing good work, whether a client or not. With so many pressing issues, there’s more than enough work to go around.
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Why and how to make LGBTQIA+ advocacy a year-round priority for your organization
Even if your organization isn’t LGBTQIA+ focused, let’s consider how everyday business practices can and should remain an expression of values, especially right now.
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AI ad creative might be a lower-cost option, but is the slop worth it?
Just because you can throw endless AI slop at the wall and see what sticks in an infinite testing loop doesn’t mean you should. While it promises to be cheap, it could come at the cost of your reputation.
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The HelpGood guide to talking to your audience: speak plainly
It takes time to learn an organization’s way of speaking—time that anyone other than staff isn’t going to give up. To connect with new audiences and bring them into your world, you have to get on their level: enter Plain Language
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How and why social media is vital to your annual fundraising strategy
End-of-year fundraising doesn’t start in the fall. It’s happening year-round through relationship cultivation. Developing a loyal audience with regular and meaningful communication underpins donor strategy, and social media is perhaps your most essential tool.
