data.org and the Mastercard Center for Inclusive Growth conducted a $10 million challenge awarding organizations all over the world to accelerate their work in data science for social good.
HelpGood designed the event brand, program, event assets and led the digital marketing efforts across paid media, owned channels and earned. Leveraging the vast networks of Mastercard and the 9 awardee organizations, HelpGood created a series of toolkits that produced a groundswell of buzz around the event. We also ran an influencer marketing program to bring in new people into their community of data scientists.
HelpGood surpassed all goals with a limited paid budget: 1,000 registrants and 280 in attendance with 10% drop off. 900 registrants and 2,559,000 impressions on the hashtag #datadrivesimpact.