A mission to inspire joy, even in the hardest of times.
What We Did
Our team built the Mission: JOY film’s social media presence from the ground up, reaching over 800k followers across platforms to promote their Global Watch Event with 70+ celebrity co-hosts.
Mission: JOY is a feature length documentary that shares the humor and wisdom of two of the world’s most beloved icons, His Holiness the Dalai Lama and the late Archbishop Desmond Tutu. These two Nobel Peace Prize laureates united for one final mission: to show the world how to live with JOY, even in troubled times. Both survived extreme hardship—including exile and Apartheid—but continued to live with JOY despite their circumstances. During the pandemic, it was our challenge to bring joy back into the world.
Our team set out to inspire more JOY in the world by coordinating a massive Global Watch Event for the film to show the world that JOY is possible even in the darkest of times. Our primary goal was to reach 100 million people globally in the first half of 2022 with our positive messaging.
Mission: JOY provides as much immediate benefit as possible to as many people as possible, while also serving as on-ramps to deeper conversations, and directing people to more support if needed.