Housing Works Healthcare
Sexual health campaigns serving the LGBTQI community of NYC.
Impact Area
With support from HelpGood, Housing Works’ health services saw a steady rise in new patients, even during COVID lockdown, and 4x growth in email subscribers.
1000+
New Patients
4x
Email list growth
18
Influencer engagements
The challenge
Housing Works is a celebrated nonprofit providing comprehensive services to New Yorkers living with HIV/AIDS or at risk of infection—in particular unhoused and low-income communities.
For six years, HelpGood managed an ongoing patient growth campaign to raise awareness for HW’s health services, with a focus on PrEP and HIV testing.
Our solution
Through a mix of paid media on social, influencer campaigns to reach local trans/GNC sex workers, and campaigns on dating apps like Grindr, Scruff, and Jack’d, HelpGood drove a steady number of new patients to health clinics, even during 2020 COVID lockdowns in NYC. We grew HW’s healthcare email list, then used it to raise awareness for new services, like free at-home HIV testing.
The success of this campaign depended on our ability to find HW’s audiences in the right places online and drive awareness of available services for those living with HIV/AIDS or at increased risk. We optimized ad placement across social media and relevant MSM dating apps, and enlisted a strong roster of social influencers to leverage their reach and trust.
We were proud to help Housing Works Healthcare address the sexual health needs of the queer community in NYC – providing care without judgement and regardless of insurance.
