Cannabis in Common
Campaign to federally legalize cannabis and roll back unnecessary incarceration.
What We Did
We were proud to work with HeadCount and the American Cannabis Council (ACC) on this award-winning campaign about something Americans can actually agree on!
Organic video views
Americans can’t seem to agree on anything. After the 2020 election, tensions were high and every issue felt dire, urgent, and (dare we say it) unprecedented.
Cannabis legalization is an issue that the majority of Americans actually agree on, but did they have the emotional bandwidth to care about yet another urgent cause?
The empathy burnout was real in 2021, and it was the heart of the challenge facing our campaign. The second challenge was to create something that would gain momentum organically–we had no paid media budget.
Mobilize the Network
With hundreds of ACC members and HeadCount’s deep connections in the music industry, we created lightweight toolkits with easy-to-share assets to help them spread the word.