Bike New York
Selling out New York City’s biggest and best cycling event.
What We Did
HelpGood launched an integrated campaign to boost registrations and recruit new riders for the world’s most unique urban cycling event, ultimately selling out the event two years in a row.
Out of Home
first Tour sell-out
in 2+ years
Bike New York, NYC’s largest biking nonprofit, was ready to re-launch their marquee event after a two-year pandemic pause. Sponsored by TD Bank, the TD Five Boro Bike Tour is the cycling equivalent of the New York City Marathon, drawing tens of thousands of riders from all over the world, for a completely unique city ride.
Our goal was to not just breathe new life into the event, but completely sell it out. With the city still recovering from Covid lockdown, bringing throngs of people together, even if safely outdoors, was a tall order.
HelpGood helped sell out the TD Five Boro Bike Tour two years in a row, following a two year pandemic pause, ushering in a new generation of ride participants.