The Hunger Pandemic

Fundraising campaigns to feed Connecticut families during the pandemic

OVERVIEW:

Filling in the Blanks is a nonprofit organization that fights childhood hunger by providing meals to Connecticut families on the weekends. The goal of the 2020 end-of-year campaign was to increase local awareness for the org in Connecticut and inspire individuals and corporations to get involved and make donations by demonstrating an urgent, local need for food made worse by the pandemic.

We achieved big results — brought in new donors and blew right past the fundraising goal. Now, HelpGood is currently implementing our marketing strategy that has elevated the organization and enabled them to do even more good for CT families when they need them most.

DELIVERABLES:

Campaign Creative
Marketing Strategy
Fundraising
Email Marketing
Social Media Marketing

Impact Area

Hunger Prevention

We Helped With

Fundraising
Campaigns
Marketing Strategy
Social Media

The 2020 end-of-year campaign raised $500k+ which can provide 83,000 meals to food insecure kids.

Feast your eyes on these results:

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Funds raised

New Donors

Meals

RESULTS:

The timely messaging and effectiveness of Filling in the Blanks as an organization brought in big results:

Earned 1M impressions, 50% of which were from local, niche influencer relationships.
Compared to the same period in 2019, we doubled traffic to the site.
Raised 2.8x more total donations compared to 2019
A quarter of these donations were from new donors. YOY, our campaign earned 3.9x more new donors