Love is Louder, a Jed Foundation campaign for emotional health, has built a community of people working together to feel more connected and supported by dialing up the volume on love and turning down the negative noise. In 2018, HelpGood supported the social strategy and content to get even louder. HelpGood worked with celebrities, influencers, and social media personalities to help turn increased awareness and engagement of the campaign into merchandise sales to make efforts self-sustaining. The HelpGood team curated social content and developed unique imagery to promote themes of self-love, mental health, mindfulness, and support.
We leaned on our expertise working with high-profile brands and celebrity partnership to manage social moments and activations, including:
- Alyssa Milano’s Valentine’s Day social activation to encourage followers to spread love, stand together, and create change
- The Jed Foundation and NBA Cares Mind Health initiative
- TLC’s #GiveALittleTLC activation to end bullying and promote kindness
- 3 Musketeers #ThowShine initiative for National Bullying Prevention Month