Project Description

America’s biggest stars unite for autism programs.

OVERVIEW:

Since 2006, Night of Too Many Stars has raised almost $30 million, giving children and adults with autism the chance they deserve to learn, to contribute and to live the fullest lives possible. Jon Stewart returned to host the event on November 18, 2017 at The Theater at Madison Square Garden presented by HBO and, our client, NEXT for AUTISM. HelpGood led the digital strategy on the non-profit side working closely with HBO and Omaze. We built the donation site, a new site for NEXTforAUTISM.org and launched an integrated social campaign across all NEXT channels. #NightofTooManyStars received over 700 million social impressions and the event raised the most ever.

DELIVERABLES:

Our goals were to drive donations, ticket sales and viewership. We developed an integrated marketing strategy customized for both the comedy and autism community.

  • Marketing Strategy
  • Creative Campaign Assets
  • Editorial Calendar Development and Implementation
  • Fundraising Site

Impact Area

Autism
Disability Inclusion

We Helped With

Digital Strategy
Web Design
Fundraising
Social Media
Event Planning

Slide Night of Too Many Stars Slide Night of Too Many Stars Slide Night of Too Many Stars Slide Night of Too Many Stars Slide Night of Too Many Stars
Jon Stewart and friends performed live to a sold out show while HelpGood drove viewers on all channels & screens to the site to donate.

A night of too many results:

0m
Amount raised
0m
Social impressions
0k
Ticket Sales

RESULTS:

HelpGood executed another successful #NightofTooManyStars for the second time.

  • Hit HBO’s ratings goal
  • Raised over $700,000 live in one night through the site
  • Raised $10M total through pre-show and post-show activations
  • Sold out show at Madison Square Garden Theater