Project Description


In 2011 HelpGood led various social media tactics for the Bedsider campaign for The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council.  The campaign aims to reduce the amount of unplanned pregnancies by educating women and helping them find the method of birth control that’s right for them.Our work involved influencer outreach, digital engineering work, social media strategy:

During that time, Bedsider grew:

  • Over 1,500 new likes on Facebook
  • Over 5,500 views on the Confessions App
  • Over 2,700 views on the Method Explorer App
  • Nearly 1,000new  fans on Twitter