HelpGood is a nonprofit marketing agency built on the belief that with so many pressing issues demanding the world’s attention, there’s a role for each of us to play. We work with clients dedicated to building a better world, and as marketers, our role is to help tell their stories and inspire others to act.
The most urgent issues of our time are overlooked, underfunded, and misunderstood, and that’s where nonprofit marketing comes in. We pair data-driven strategy with memorable creative to drive action for even the most nuanced, complex causes. We specialize in branding and campaigns that build awareness, engage communities, and help fundraise for nonprofits and other cause marketers.
What are the benefits of working with a nonprofit marketing agency?
Working with top-notch marketing talent may seem like a luxury, but it’s critical to increasing impact and more accessible than you think. Consider your organization’s goals and gaps. F rom there you can begin identifying marketing agencies that provide the services you need, are values-aligned, and ready to hit the ground running with you.
Branding
Who are you, what do you do, and why should people care? A strong nonprofit brand telegraphs an organization’s mission and story through great design and specificity of language. Whether fully rebranding or simply evolving, a nonprofit marketing agency will keep you on target. Our team helps organizations find a voice and style to reflect their mission and values, and resonate with the right audience.
Campaign Development
We all know how difficult it is to capture and sustain attention. A strong nonprofit marketing agency will help you cut through the noise and engage the right audience. We’re laser-focused on achieving clients’ goals by asking the right questions, doing the research, and flexing our creativity.
Fundraising
Different donors respond to different tactics. Effective fundraising works on multiple fronts with custom-tailored appeals that engage on a personal level, and are designed to convert.
Web Development
An organization’s website is critical to building awareness and trust. Our team combines expertise in UX design, content strategy, and accessibility compliance. We craft non-profit websites, landing pages, and microsites to capture the fleeting attention of online audiences and move them to action.
Digital Marketing
Nonprofit success requires ongoing investment in relationship management, and in today’s fractured media environment, the channels you own—email, web, snail mail, and SMS—are critical. We help nonprofit organizations use social and other channels to bring people into their community and foster relationships that can thrive on their own terms.
Donated & Paid Media
Nonprofit professionals can be challenged to make the case for spending on advertising, but it pays when they do. A nonprofit marketing agency helps ensure your return on investment. With expertise in managing Google Ad Grants, paid search, Meta, LinkedIn, TikTok, and Reddit ads platforms, our team helps nonprofit clients reach their goals with effective media planning, budget management, and ongoing optimization.
What results have organizations seen when working with a nonprofit marketing agency?
Access to top marketing talent gives your organization the capacity to reach new donors, engage more volunteers, and ultimately, to help more people.
We work with purpose-driven clients, large and small, across an array of issue areas. Some of our marketing wins have included:
- Acacia Center for Justice: 300% increase in direct traffic to landing page, videos received a combined 1.4 million views on TikTok, gained over 800 new followers
- Planned Parenthood League of Massachusetts: Gained over 9,000 new followers and increased engagement by 346%. Successfully raised over $5 million by working off the established strategy.
Top nonprofit marketing agencies are skilled at capturing the passion you bring to your mission and creating work that will connect with and inspire others to join you. At HelpGood, we’re led by a unique combination of agency and nonprofit veterans who provide the type of branding, campaign development, fundraising, and digital marketing needed to move your mission forward.
How does HelpGood approach nonprofit marketing?
As a full-service nonprofit marketing agency, we begin every relationship and each new project by asking questions and listening closely. We research and mine for the insights that will bring your story to life, resonate with your target audience, and inspire action.
Just like your own team, everyone at HelpGood chose this work because they believe in what our clients do. Our clients make the world a better place, and we’re committed to propelling them forward. We operate in three key phases:
- Research & Discovery
To tell your story effectively, we’re going to get to know you really well. We’ll audit your existing communications, talk to stakeholders, research your audience, and get to know everything we can about your issue area. - Strategic Campaign Development
Through our research, we’ll uncover unique insights to inform new ways of capturing attention and moving your audience to action. We build on that insight to develop a targeted multi-channel campaign plan with compelling messaging and calls to action. - Campaign Execution & Optimization
We plan the work, and work the plan, employing best-in-class tools to manage, measure, and optimize campaigns along the way.
Top nonprofit marketing agencies to consider
It’s our job to keep an eye out for the best work taking place in the world of nonprofit marketing and fundraising. We’re big believers in uplifting and amplifying the folks doing good work, on the nonprofit side and behind the scenes. In a world seriously in need of do-gooders, there’s more than enough work to go around.
Best full-service nonprofit marketing agency: HelpGood
Best full-service nonprofit marketing agency: HelpGood
HelpGood is a full-service, digital-first agency that works with nonprofits, foundations, government agencies, and cause marketers to help them build brands, campaigns, and capacity to advance their missions and the common good. Services include:
- Branding
- Content strategy
- Web design
- Accessibility compliance
- Donated & paid media management
- Lead generation
- Fundraising support
- Email & relationship marketing
- Analytics & reporting
For organizations ready to level up and move their mission forward, HelpGood is an easy choice.
Best nonprofit agency for PR support: Mission Partners
Earned media is the flip side of the coin when it comes to building awareness for your issue and elevating your organization’s profile. Working at the unique intersection of PR, policy, and philanthropy, Mission Partners works side-by-side with organizations, as trusted partners, along their journeys to build more equitable and just systems and communities. Their PR capabilities include:
- Communications Strategy Development
- Issues Management and Crisis Management
- Executive Writing and Thought Leadership—Speeches, Commentaries, Issue Briefs, and White Papers
- Media Relations
- Content and Materials Development
Best sports marketing agency for nonprofits: 17 Sport
17 Sport believes that the sports industry can drive positive impact for people and the planet. They connect athletes, brands, and organizations who want to achieve positive impact together. Initiatives they’ve brought to life include:
- Adidas Breaking Barriers Project confronts gender inequity in sports.
- Ocean Conservancy’s Protect Where We Play mobilizes fans alongside their favorite stars, teams, leagues, and events.
Best nonprofit product and services: Arreva
Co-founded by philanthropist and computer scientist Susan Packard Orr and technology industry veteran, David Blyer, Arreva has served the nonprofit industry for more than three decades. They like to describe their all-in-One, Fundraising, Donor Relationship Management, and Auction Solution as “technology with a soul.” It’s also highly effective, having enabled thousands of nonprofits to raise billions of dollars.
Leading nonprofit organizations recommend Arreva for its:
- Best-in-class solutions
- Optimized fundraising performance
- Reliable, human support and scalability
How to get the most out of working with a nonprofit marketing agency?
Determine your marketing goals
Working with a marketing agency without clear objectives is like heading out on a road trip without a destination. Sure, it will be fun, but will it be a good use of resources? Clearly defining your needs and objectives upfront lays a critical foundation for success and helps keep everyone aligned from the start.
We know the array of challenges that many nonprofits are up against, and we know that pinpointing clear marketing objectives can be difficult. We can help with this, too.
Assess your current marketing channels
You’re interested in a nonprofit marketing agency because you know there’s room for improvement. The right agency will have the expertise to evaluate your current communications strategies and advise on how and where to make adjustments, but it starts with getting a thorough lay of the land.
- Social media: What social media channels do you currently use? Are you gaining traction on social media, or simply spinning wheels? Gather available social media metrics like follower counts, likes, shares, and other engagement metrics. You can then discuss where to focus and how best to use these channels to achieve your larger goals.
- Email: Do you have a strong email list? Are you using any list segmentation? What are you sending to your subscribers and how frequently? Understanding where you’re starting from will help your marketing agency get where you want to go.
- Website: Imagine that you’re learning about your organization for the first time. Does the website quickly and easily explain what your organization does, why it matters, and why others should care enough to support it? Is your current content strategy telling the right story, and are you effectively using tactics like SEO and SEM to bring people to your website to become a part of that story? The right nonprofit marketing agency will help you create a cohesive online strategy so you can focus on your mission.
Start the conversation
Get in touch! If you know you could use the help, but aren’t sure how to get the best ROI from working with a nonprofit marketing agency, we can help with that, too.
It starts with a conversation. We’ve worked with lots of organizations in your position; through exploratory discussion, we can help you prioritize your needs for maximum impact and efficient use of resources.
