HelpGood is a full-service nonprofit marketing agency that works with organizations to help them build brands, campaigns, and capacity to advance their missions and the common good.
We pair data-driven strategy with memorable creative to drive action for even the most nuanced, complex causes. We specialize in building brands and campaigns that build awareness, engage communities, and help fundraise for mission-driven organizations. From research and strategy through creative execution and launch, our team is a reliable extension of your own.
Nonprofit marketing experts who understand your unique needs
The HelpGood team is equally passionate about creating great marketing and putting more good into the world. We’re led by a unique combination of agency and nonprofit veterans who understand the challenges of selling altruism in a world designed to sell stuff.
The key to any nonprofit’s success lies in its relationships with donors, volunteers, policymakers, and myriad other stakeholders vital to achieving its mission. Strong relationships require strong communication, which starts with listening.
We begin every relationship and each new project by asking questions and listening closely. We research and mine for the insights that will bring your story to life, resonate with your target audience, and inspire action.
Just like your own team, everyone at HelpGood chose this work because they believe in what our clients do. Our clients make the world a better place, and we’re committed to propelling them forward.
Talk to an expert.
Our core nonprofit marketing services
Campaign Strategy & Creative Execution
As a full-service marketing agency, we pair strategic insight and expertise with a flair for creative that catches attention. We’re laser-focused on achieving clients’ goals; our work begins with research, analysis, and strategic planning. Actionable insights then guide creative exploration and execution to keep our work on target. From digital to print and OOH, we fully produce all campaign materials, including video production and editing.
Fundraising
Donors aren’t a monolith. Some give more than others, some are moved in the moment, and some still write checks. We understand that different types of donors respond to different types of messaging and tactics. Effective fundraising works on multiple fronts with appeals custom-tailored to engage on a personal level, along with forms and other assets designed to convert.
Lead Generation
Long-term nonprofit strategy requires investing in ongoing relationship building. And in today’s fractured media environment, the channels you own—email, web, snail mail, and SMS—are critical. Social media can be transformative (and we can help there too!), but we always remind clients that social media means playing by someone else’s rules.
We help nonprofit organizations use social and other channels to bring people into their community and foster relationships that can thrive on their terms.
Web Development
From campaign landing pages to complete site redesigns, nonprofit organizations rely on us to put their best foot forward on the web. Our team combines expertise in UX design, content strategy, and accessibility compliance. We craft websites to capture the fleeting attention of online audiences and move them to action, without sacrificing the depth of expertise or nuance of our nonprofit clients.
Email & Relationship Marketing
Managing relationships at scale is hard work that nonprofit organizations don’t always have the resources for. Our HelpGood team helps clients successfully leverage their contacts with strategies tailored to specific goals and audiences, compelling messaging and design, and needed technical assistance.
Brand Development
Strong branding helps telegraph an organization’s mission and story through the power of great design and specificity of language. Whether fully rebranding or simply evolving, our team helps nonprofit organizations find the voice and style to reflect their mission and values and resonate with audiences. We lead clients from brand strategy and positioning to clarifying mission and vision statements, and work with them to create fully realized brand packages, including logo design, visual identity, brand voice, tagline, and style guides.
Donated & Paid Media Management
Nonprofit organizations are often challenged to make the case for spending on advertising, but it pays when they do. Across the most established ad channels, namely search and display, nonprofits can expect a positive return on their ad spend. With expertise in managing Google Ad Grants, paid search, Meta, LinkedIn, TikTok, and Reddit ads platforms, our team helps nonprofit clients reach their goals with effective media planning, budget management, and ongoing optimization
Influencer Marketing
Influencers and content creators are driving social algorithms and the backbone of creativity across social media. They’re the reason most Americans spend just as much time on social media as they do watching TV. We find trusted, influential voices to amplify organizations’ messages and drive action by finding creators their audiences trust and respect.
How can organizations benefit from working with a nonprofit marketing agency like us?
In an attention economy, effective marketing is critical. But for nonprofit organizations steeped in issue area expertise and committed to the work of their mission, it can be difficult to build the team or maintain resources for a robust marketing engine. Our team is an extension of our clients, providing the know-how, tools, and people power to foster the awareness and support they need to thrive.
We deliver custom nonprofit marketing solutions for organizations by:
- Diving deep into the challenge. We do the upfront discovery work to understand your organization, its place in the larger landscape, and those factors impacting the task at hand. It’s not good instincts; it’s knowing how to uncover good, actionable insights from listening, observing, and analyzing the data.
- Planning ahead to keep our work streamlined, efficient, and focused on achieving your objectives.
- Getting creative to not only create memorable messaging, but also make an impact as cost-effectively as possible.
- Analyzing results to gauge performance, quantify outcomes, and inform future decisions.
Marketing is both a science and an art. If your nonprofit is challenged to deliver effective messaging, you’re not alone. You’re busy confronting much bigger challenges. Let us help pick up the slack as a trusted marketing partner.
Success stories: Some of the nonprofit organizations we’ve helped
While our clients are building a better world, we’re getting people to join them. We’ve helped organizations large and small have a big impact.
Acacia Center for Justice
Unlike the criminal justice system, there is no guarantee of representation for immigrants defending their case to stay in the U.S., no matter how young. Unaccompanied immigrant children as young as toddlers are forced to defend themselves alone in immigration court.
Acacia Center for Justice came to HelpGood for help recruiting lawyers to bridge this inhumane gap in justice. This issue made headlines early in the first Trump administration, but the news cycle moved on, along with our attention. The biggest challenge to this recruitment campaign was regaining attention amid so many other issues.
Working with influencers provided a way to reach Acacia’s target audiences with voices they already trust. We hand-picked two influencers for long-term partnerships who represented our targets to a tee—Reb Masel and Jordan McMeans—provided them briefs and let them create content authentic to themselves.
- Influencer videos received a combined 1.4 million views on TikTok
- The campaign landing page saw a 300% increase in direct traffic
- Acacia Center for Justice gained over 800 new followers
Planned Parenthood League of Massachusetts (PPLM)
Our core challenge was shifting the local donor perspective from reactive to proactive support for abortion care, because even in a sanctuary state like Massachusetts, getting the care you need isn’t easy.
To get in front of new, younger supporters, we developed a campaign that demonstrated that even in a sanctuary state, abortion is just the tip of the iceberg of the health equity problem that PPLM is working to solve.
- Grew PPLM’s social audience by over 9,000 and increased engagement by 346%.
- Used digital platforms to bring a local, younger audience to the PPLM site
- Ran out of home ads on the MBTA and near clinics to increase local visibility
Disability:IN
The leading nonprofit resource for business disability inclusion needed to rebuild their site and also revisit their overall messaging and communications approach, quickly. As a Disability Owned Business Enterprise (DOBE), HelpGood was definitely IN. We set out to demonstrate that accessible design can also look great. The site launched on time, meeting the highest accessibility standards, WCAG Level AAA.
- HelpGood also designed and produced all new marketing materials and templates for their 20+ national affiliates.
- The Disability:IN rebrand and new website propelled them into a new league, attracting even more Fortune 500 executives to commit to disability inclusion.
