Project Description

Sexual health campaigns serving the LGBTQI community of NYC.

OVERVIEW:

Housing Works is a nonprofit organization that provides comprehensive services to New Yorkers who are living with HIV/AIDS or at risk of infection – especially for homeless and low-income communities. HelpGood manages an ongoing campaign to raise awareness for Housing Works’ health services with a focus on bringing in new patients in need of PrEP and HIV testing. 

Through a mix of paid media on social, influencer campaigns to reach local trans/GNC sex workers, and campaigns on MSM dating apps like Grindr, Scruff, and Jack’d, we have driven a steady number of new patients to the health clinics, even during COVID lockdowns in NYC. HelpGood has grown their healthcare email list by 54% since January, and uses this channel to raise awareness for new services like free at-home HIV testing. 

DELIVERABLES:

  • Social Media Strategy
  • Paid Media Strategy
  • Paid Media Management
  • Salesforce Integrations
  • Email Marketing

Impact Area

Healthcare
Sexual Health

We Helped With

Social Media Strategy
Paid Media Management
Paid Media Reporting
Email Marketing
Influencer Marketing

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We are proud to help Housing Works Healthcare address the sexual health needs of the queer community in NYC - providing care without judgement and regardless of insurance.