Project Description
Sexual health campaigns serving the LGBTQI community of NYC.
OVERVIEW:
Housing Works is a nonprofit organization that provides comprehensive services to New Yorkers who are living with HIV/AIDS or at risk of infection – especially for homeless and low-income communities. HelpGood manages an ongoing campaign to raise awareness for Housing Works’ health services with a focus on bringing in new patients in need of PrEP and HIV testing.
Through a mix of paid media on social, influencer campaigns to reach local trans/GNC sex workers, and campaigns on MSM dating apps like Grindr, Scruff, and Jack’d, we have driven a steady number of new patients to the health clinics, even during COVID lockdowns in NYC. HelpGood has grown their healthcare email list by 54% since January, and uses this channel to raise awareness for new services like free at-home HIV testing.
DELIVERABLES:
- Social Media Strategy
- Paid Media Strategy
- Paid Media Management
- Salesforce Integrations
- Email Marketing
Impact Area
Healthcare
Sexual Health
We Helped With
Social Media Strategy
Paid Media Management
Paid Media Reporting
Email Marketing
Influencer Marketing
