Housing Works Healthcare
Sexual health campaigns serving the LGBTQI community of NYC.
Impact Area
Since launching in 2019, Housing Works’ health services have seen a steady rise in new patients, even during COVID lockdown, along with a 4x growth in email subscribers.
1000+
New Patients
4x
Email list growth
18
Influencer engagements
The challenge
Housing Works is a celebrated nonprofit providing comprehensive services to New Yorkers living with HIV/AIDS or at risk of infection—in particular unhoused and low-income communities.
Housing Works called on HelpGood to raise awareness for their health services with a focus on bringing in new patients in need of PrEP (Pre-Exposure Prophylaxis) and HIV testing.
Our solution
Through a mix of paid social media, influencer campaigns to reach local trans/GNC sex workers, and campaigns on dating apps like Grindr, Scruff, and Jack’d, HelpGood has driven a steady number of new patients to the health clinics, even during COVID lockdowns in NYC. We created a healthcare email list which has grown to 10k, and have used this list to raise awareness for new services like free, at-home HIV testing.
We designed a campaign to meet its audience where they are and drive awareness of available services for those living with HIV/AIDS or at increased risk. We optimized ad placement across social media and relevant MSM dating apps, and enlisted a strong roster of social influencers to leverage their reach and trust.
We are proud to help Housing Works Healthcare address the sexual health needs of the queer community in NYC – providing care without judgement and regardless of insurance.
