Project Description

Sexual health campaigns serving the LGBTQI community of NYC.


Housing Works is a nonprofit organization that provides comprehensive services to New Yorkers who are living with HIV/AIDS or at risk of infection – especially for homeless and low-income communities. HelpGood manages an ongoing campaign to raise awareness for Housing Works’ health services with a focus on bringing in new patients in need of PrEP and HIV testing. 

Through a mix of paid media on social, influencer campaigns to reach local trans/GNC sex workers, and campaigns on MSM dating apps like Grindr, Scruff, and Jack’d, we have driven a steady number of new patients to the health clinics, even during COVID lockdowns in NYC. HelpGood has grown their healthcare email list by 54% since January, and uses this channel to raise awareness for new services like free at-home HIV testing. 


  • Social Media Strategy
  • Paid Media Strategy
  • Paid Media Management
  • Salesforce Integrations
  • Email Marketing

Impact Area

Sexual Health

We Helped With

Social Media Strategy
Paid Media Management
Paid Media Reporting
Email Marketing
Influencer Marketing

We are proud to help Housing Works Healthcare address the sexual health needs of the queer community in NYC - providing care without judgement and regardless of insurance.