Since 1944, Smokey Bear has been the icon of wildfire prevention and is the longest-running public service advertising campaign in history. HelpGood has been the voice of Smokey Bear online since 2010, providing social media strategy services, content production, and community management. We’ve updated Smokey from a 70-year-old TV icon to a social media icon by building his presence on Facebook, Twitter, Instagram, YouTube, and Tumblr. And here’s a secret – he’s the only bear you can connect with professionally on LinkedIn.
Crafting the voice of the lovable, wildfire preventing bear, HelpGood produces unique social content to engage a loyal and vibrant following. This has ranged from infographics to fun memes to impactful content about the devastating impact wildfires can have. Our work on the Smokey Bear campaign has earned Webby, Shorty, and Telly Awards, as well as a Gold Smokey Bear Award.