AI ad creative might be a lower-cost option, but is it worth it?
Just because you can throw endless AI slop at the wall and see what sticks in an infinite testing loop doesn’t mean you should. While it promises to be cheap, it could come at the cost of your reputation. →
The HelpGood guide to talking to your audience: speak plainly
It takes time to learn an organization’s way of speaking—time that anyone other than staff isn’t going to give up. To connect with new audiences and bring them into your world, you have to get on their level: enter Plain Language →
How and why social media is vital to your annual fundraising strategy
End-of-year fundraising doesn’t start in the fall. It’s happening year-round through relationship cultivation. Developing a loyal audience with regular and meaningful communication underpins donor strategy, and social media is perhaps your most essential tool. →
Giving Tuesday won’t make or break your end of year fundraising—that ship might have already sailed
Giving Tuesday is right around the corner. Some of us love it. Some of us are exhausted by it. Either way, we want to help you get the most out of it now and in years to come. →
Is your nonprofit brat?
Elections aside, the Harris campaign presents a master class in using memes to gain traction. When done well, memes’ shareable and democratized nature can elevate unheard voices and spread messages that spur action →
